Rohit Kumar Portfolio
Rohit Kumar
Performance Marketing | Google Ads Certified | BBA Student @ FIMT GGSIPU | Open to InternshipsI build campaigns and creatives — before anyone asks.
About Me
Hey! I'm Rohit Kumar, a BBA student at FIMT, GGSIPU, New Delhi with a strong passion for Performance Marketing and Digital Advertising.I've independently built complete Google Ads Search campaigns, Meta Ads structures, and professional social media creatives — self-initiated projects modeled on real business scenarios.My work includes a Google Ads Search campaign concept — achieving a 100% Optimization Score in Google Ads — for a D2C spiritual brand scenario, a complete social media creative set for a Gurugram real estate concept, and an end-to-end e-commerce brand built from scratch.I believe in learning by doing — not waiting for permission to start.Google Ads Search Certified | Digital Marketing CertifiedCurrently seeking a Performance Marketing or Digital Marketing internship opportunity.
Skills
Paid Advertising: Performance Marketing | Google Ads | Meta Ads | Campaign ManagementAnalytics & SEO: Google Analytics | Google Search Console | SEO | Keyword ResearchDesign & Content: Canva Design | Content Creation | Video Editing (CapCut)Platforms: Google Ads Manager | Meta Business Suite | Meta Ads ManagerTools: MS Excel | MS PowerPoint | MS Word | Google Keyword Planner | Blogger
Certifications
Google Ads Search Certification
Digital Marketing Certificate
Projects
Real Estate — Urgency Campaign
Concept creative using urgency messaging to drive property inquiries.
Real Estate — Client Testimonial
Trust-building creative concept using testimonial-style social proof.
Real Estate — Property Listing
Clean, listing-focused layout designed for quick property scanning.
Real Estate — Why Invest Gurugram
Market-positioning creative highlighting Gurugram investment appeal.
Live Meta Ads A/B Test — Results
Self-funded Meta Ads A/B test — 285 landing page views at ₹2.97 avg. cost per result. Winning creative beat the other by 64% at 39% lower cost.
Live Meta Ads A/B Test — Public Verification
Both ad creatives publicly visible on Meta's Ad Library — verifiable proof of a live, real campaign rather than a draft or simulation.
Google Ads — 100% Optimisation Score
Google Ads Search campaign concept — achieved a 100% Optimization Score (platform metric).
Flex Technologies — E-commerce Brand
Self-built brand from scratch — blog, social pages, and analytics integration.
Let's Connect
Currently seeking Performance Marketing internship opportunities.
Open to collaborations and networking!